Our origin story

Two friends, same obsession with cute accessories. But no matter how adorable they were, they never really did anything.

One day, a simple coffee run became an impromptu shopping adventure. As we struggled with our haul, our adorable bag charms swayed uselessly beside us. That moment sparked a question: "What if cute could be clever too?"

This idea blossomed into the concept of doui - tiny companions ready to bring a bit of magic and real-world help to the everyday.

Made by doui /ˈdoo-ee/

  • The joy of little things

    We are passionate about creating objects that bring a smile with their adorable presence and the ability to transform the mundane into something a little more whimsical.

  • Unexpected practicality

    We design douis with a hidden practicality. We believe that beauty and functionality can coexist.

  • Building a world of connection

    Our vision extends beyond individual products to the creation of the douiverse - a world filled with unique characters and their own stories. We aim to build a community around it, fostering a sense of connection and shared joy.